CNET attended an annual conference that BlackBerry holds in San Francisco called the BlackBerry DevCon. At this event, Mike Laziridis, president and Co-CEO of Blackberry, unveiled the BlackBerry PlayBook. At this conference, Laziridis showed the crowd this device which could knock the Apple iPad off of the pedestal that Steve Jobs has it on. The BlackBerry PlayBook is sleek, light, and provides one major advantage that the iPad lacks. The iPad is big and bulky, and is very inconvenient for one to handle. The PlayBook's features include dual core processing, support for 1080p HD video playback, and rear-facing and front-facing cameras. The rear-facing camera has 5MP while the front-facing camera has 3MP. The PlayBook offers one the ability to take photographs and record high definition videos. The video formats include H.264, MPEG4, and WMV as well as 1080p HD resolution. BlackBerry's latest invention has the OS as its phones and can support a wide range of applications including the Adobe Flash 10.1, Java, Open and Adobe Air. The PlayBook doesn’t require a user to have BlackBerry phone to use the many services it can provide. If one does possess a BlackBerry smartphone and a PlayBook over Bluetooth to securely access e-mails, notify contacts, and monitor and update one's calendar since the PlayBook features an 802.11 Wi-Fi connection. The PlayBook's battery power is equal to that of the Apple iPad in spite of the fact of the numerous applications both devices are equipped with. This PlayBook’s memory is unknown, but CNET has mentioned that 16GB and 32GB labels were marked on the device. The prices is assumed to be between $500 and $1,000. Not knowing the memory capabilities and price of the PlayBook could help and hurt its future profitability. It can help BlackBerry because the new device can stimulate the interest of one who loves the latest technological gadgets which can make one’s life convenient. However, not knowing information on the PlayBook’s memory capabilities and price could cause interest to diminish especially if another company creates an even better device that offers better functionality at an even more appealing price. In spite of all of this, BlackBerry’s PlayBook is a unique and wonderful device that is likely to very successful and can give the iPad a run for its money.
Wednesday, October 6, 2010
The iPad faces competition
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